Lucre Mais is a company specialized in operational business structuring.
She works by organizing processes, integrating technology, and implementing governance so that companies can grow efficiently, predictably, and profitably.
What we did
Lucre Mais underwent a complete identity-building process, focused on translating its way of operating into a clear, structured brand aligned with the level of maturity it delivers to its clients.
The essence
The work involved defining the positioning, creative concept, and visual direction, resulting in an identity that communicates operational efficiency, method, and control. A logo, typography, color palette, and visual language were developed, ensuring consistency and differentiation from traditional consultancies.
The result is a solid, contemporary, and strategic brand, prepared to position itself as a growth partner, with a focus on structure, predictability, and profit generation.
