Alesandro Lopes
creative strategist
Alesandro Lopes
creative strategist
Alesandro Lopes
creative strategist
Available for projects
Hi, I am
Alesandro Lopes,
a
Creative Strategist
of
Recife - Brazil.
I was born to reveal the essence of companies that want more.
[2026]
First of all, direction. I help companies understand who they are before they communicate. Strategy first, aesthetics second.
Brands built to last.
5+ /
years of experience
>95% /
customer retention
100+ /
satisfied customers
5+ /
years of experience
>95% /
customer retention
100+ /
satisfied customers
[01] — Featured Projects
Where strategy and aesthetics meet.
[02] — Tools and skills
What I use to build brands.
[02] — Tools and skills
What I use to build brands.
[02] — Tools and skills
What I use to build brands.
Adobe Illustrator
Vectorization and vector manipulation
90
%
Adobe Illustrator
Vectorization and vector manipulation
90
%
Adobe Photoshop
Image editing and processing
90
%
Adobe Photoshop
Image editing and processing
90
%
Figma
Collaborative design and visual systems
60
%
Figma
Collaborative design and visual systems
60
%
Framer
No-code website building
80
%
Framer
No-code website building
80
%
Adobe After Effects
Animation and Motion Graphics Editing
20
%
Adobe After Effects
Animation and Motion Graphics Editing
20
%
Branding
Visual identity
Consulting
Landing page
Positioning
Branding
Visual identity
Consulting
Landing page
Positioning
[03] — Process
How does it work
Deepen
/
01
We take a deep dive into the business and the company's context
Initial diagnosis:
we understand the brand's vision, objectives, and audience.
Search:
We analyze competitors and market positioning.
Scope definition:
We align goals, deliverables, and deadlines.
/3-5 days/
Deepen
/
01
We take a deep dive into the business and the company's context
Initial diagnosis:
we understand the brand's vision, objectives, and audience.
Search:
We analyze competitors and market positioning.
Scope definition:
We align goals, deliverables, and deadlines.
/3-5 days/
Deepen
/
01
We take a deep dive into the business and the company's context
Initial diagnosis:
we understand the brand's vision, objectives, and audience.
Search:
We analyze competitors and market positioning.
Scope definition:
We align goals, deliverables, and deadlines.
/3-5 days/
Study
/
02
We organize the brand's positioning and direction
Value proposition:
We define what only this brand delivers.
Communication area:
where the brand goes and where it doesn't go.
Central concept:
the idea that will guide everything.
/1-2 weeks/
Study
/
02
We organize the brand's positioning and direction
Value proposition:
We define what only this brand delivers.
Communication area:
where the brand goes and where it doesn't go.
Central concept:
the idea that will guide everything.
/1-2 weeks/
Study
/
02
We organize the brand's positioning and direction
Value proposition:
We define what only this brand delivers.
Communication area:
where the brand goes and where it doesn't go.
Central concept:
the idea that will guide everything.
/1-2 weeks/
Narrate
/
03
We turn strategy into visual language
Visual identity:
logo, typography, palette, graphic elements.
Brand system:
rules of use and consistency.
Applications:
the first points of contact.
/1 week/
Narrate
/
03
We turn strategy into visual language
Visual identity:
logo, typography, palette, graphic elements.
Brand system:
rules of use and consistency.
Applications:
the first points of contact.
/1 week/
Narrate
/
03
We turn strategy into visual language
Visual identity:
logo, typography, palette, graphic elements.
Brand system:
rules of use and consistency.
Applications:
the first points of contact.
/1 week/
Deliver
/
04
Your essence has arrived.
Presentation to the client:
joint review of all deliveries.
Final adjustments:
refinements based on feedback.
Brand manual:
complete documentation for independent use.
/2-3 days/
Deliver
/
04
Your essence has arrived.
Presentation to the client:
joint review of all deliveries.
Final adjustments:
refinements based on feedback.
Brand manual:
complete documentation for independent use.
/2-3 days/
Deliver
/
04
Your essence has arrived.
Presentation to the client:
joint review of all deliveries.
Final adjustments:
refinements based on feedback.
/2-3 days/
95+
%
customer satisfaction
95+
%
customer satisfaction
5+
Years
of experience
5+
Years
of experience
+100
Projects
complete
+100
Projects
complete
[04] — Testimonials
Don't just believe me.
* Believe in them…
5.0
/ 5
Brother, I really like this collaborative way of building together, and our idea really matched what I needed. Soon we’ll have more projects to tackle down the road, and I want you to handle that. It turned out awesome!
João Pedro
5.0
/ 5
Martin is very happy with the result! He went crazy!!! Also, I need to talk to you... I need you to do two more rebrands (for their own companies)!!
Laís Vieira
5.0
/ 5
Brand approved! It looks amazing! Everything we mapped out, you managed to translate in every detail of the brand: meaning, elements, icon, typography. Incredible. Minimalist, meaningful, just like we mapped it out. Thanks for the great work!
Thiago Matheus
5.0
/ 5
I really liked it, bro! It turned out really awesome, seriously. Thank you so much for the quick turnaround!!! and for this gift
João Pedro Novaes
5.0
/ 5
Very fast delivery compared to the market! And it did everything practically without needing any changes! hahaha
Iran Pontes
5.0
/ 5
Brother, I really like this collaborative way of building together, and our idea really matched what I needed. Soon we’ll have more projects to tackle down the road, and I want you to handle that. It turned out awesome!
João Pedro
5.0
/ 5
Martin is very happy with the result! He went crazy!!! Also, I need to talk to you... I need you to do two more rebrands (for their own companies)!!
Laís Vieira
5.0
/ 5
Brand approved! It looks amazing! Everything we mapped out, you managed to translate in every detail of the brand: meaning, elements, icon, typography. Incredible. Minimalist, meaningful, just like we mapped it out. Thanks for the great work!
Thiago Matheus
5.0
/ 5
I really liked it, bro! It turned out really awesome, seriously. Thank you so much for the quick turnaround!!! and for this gift
João Pedro Novaes
5.0
/ 5
Very fast delivery compared to the market! And it did everything practically without needing any changes! hahaha
Iran Pontes
5.0
/ 5
Brother, I really like this collaborative way of building together, and our idea really matched what I needed. Soon we’ll have more projects to tackle down the road, and I want you to handle that. It turned out awesome!
João Pedro
5.0
/ 5
Martin is very happy with the result! He went crazy!!! Also, I need to talk to you... I need you to do two more rebrands (for their own companies)!!
Laís Vieira
5.0
/ 5
Brand approved! It looks amazing! Everything we mapped out, you managed to translate in every detail of the brand: meaning, elements, icon, typography. Incredible. Minimalist, meaningful, just like we mapped it out. Thanks for the great work!
Thiago Matheus
5.0
/ 5
I really liked it, bro! It turned out really awesome, seriously. Thank you so much for the quick turnaround!!! and for this gift
João Pedro Novaes
5.0
/ 5
Very fast delivery compared to the market! And it did everything practically without needing any changes! hahaha
Iran Pontes
[05] — FAQ
Frequently Asked Questions
Frequently Asked Questions
01/
What is the typical timeframe for a project?
The timeline varies between 4 and 8 weeks, depending on the scope. After the initial assessment, we present a detailed schedule with each stage of the process.
02/
Do you offer follow-up after delivery?
Yes. We offer follow-up mentorship for 3 months after the delivery of branding projects, ensuring that the brand is applied consistently from the start.
03/
Do you work with companies that already have an identity?
Yes. We analyze what already exists, identify what needs to be adjusted, and build the direction that’s missing — without throwing away what already works.
04/
How does the review process work?
Revisions are part of the process. We work collaboratively — the client participates in decisions instead of only approving them. This reduces rework and creates better alignment.
05/
How do I start?
Just get in touch. We understand your company’s current situation, present a proposal, and define the next steps.
01/
What is the typical timeframe for a project?
The timeline varies between 4 and 8 weeks, depending on the scope. After the initial assessment, we present a detailed schedule with each stage of the process.
02/
Do you offer follow-up after delivery?
Yes. We offer follow-up mentorship for 3 months after the delivery of branding projects, ensuring that the brand is applied consistently from the start.
03/
Do you work with companies that already have an identity?
Yes. We analyze what already exists, identify what needs to be adjusted, and build the direction that’s missing — without throwing away what already works.
04/
How does the review process work?
Revisions are part of the process. We work collaboratively — the client participates in decisions instead of only approving them. This reduces rework and creates better alignment.
05/
How do I start?
Just get in touch. We understand your company’s current situation, present a proposal, and define the next steps.
